Marriott and Starwood Loyalty Programs Merge

Marriott has announced that, beginning in August 2018, members of Marriott Rewards, Starwood Preferred Guest, and The Ritz-Carlton Rewards will be able to merge their accounts into a single loyalty program. The unified loyalty program will offer one set of member benefits across all three brands, affecting over 100 million members.

Member benefits include :

  • Access to book stays and earn and redeem points among 29 participating global brands comprising 6,500 hotels in 127 countries
  • No blackout dates for redemption of points
  • Earn points 20 percent faster on average than under previous programs

It’s all about the Points

The new loyalty program merger will use a single system for points currency.

  • For accounts that combine in August, the points balance will triple
  • Members will earn five points for every dollar spent on Residence Inn, TownePlace
    Suites, and Element
  • Members will earn ten points for every dollar spent across all other brands
  • Members will earn points for food, beverage, and qualifying incidentals on their folio

Pricing

A Free Night Award chart with peak, standard, and off-peak pricing will be adopted for all hotels. The chart, which will launch with standard pricing in August, will add off-peak and peak prices in 2019. Off-peak pricing will increase redemption opportunities for sought-after properties.

Loyalty Status Structure

Marriott’s unified benefits program will allow members to earn elite status faster across all three programs.

  • Earn Silver status after ten nights
  • Earn Gold status after 25 nights
  • Earn Platinum status after 50 nights
  • Earn Platinum Premier status after 75 nights
  • Platinum Premier members who surpass 100 nights and $20,000 in spend can join the
    ambassador program for one-on-one service

The free breakfast for Platinum and Platinum Premier members extends to 23 brands, including Courtyard, AC Hotels, Protea, and Moxy.

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